Kit Pricing: What Will You Pay as Your List Grows?

By Fujino Kodai (operator) · Prices checked: 2026-11-14 · Research-based pricing guide — see "How we checked" below.

How we checked: This article is based on Kit's official pricing page and Kit's official billing help article, checked on 2026-11-14. We have not run a paid Kit account for this article, so nothing below is a hands-on finding. Kit shows larger-tier prices through an interactive selector on its pricing page; tiers we could not read as fixed figures on an official page are marked unconfirmed instead of guessed.

The short answer

On Kit, you pay $0 until your list passes 10,000 subscribers — but the free plan has no automations. The moment you need automations or sequences, you are on Creator at $39/month (up to 1,000 subscribers), and the one growth step Kit's own help documentation prices openly is $59/month at the 3,000-subscriber tier. Kit automatically moves you up a tier when you pass your limit, so the price you start on is not the price you stay on. Budget for the tier you are growing into.

• Stay free if you are only collecting subscribers: the free plan covers up to 10,000 subscribers with no sending limit.
• Budget $39/month the day you need your first welcome sequence or visual automation (Creator, up to 1,000 subscribers).
• Budget $59/month once you pass 1,000 subscribers on Creator (the 3,000-subscriber tier, per Kit's official billing help article).
• Do not budget from this page beyond 3,000 subscribers: Kit's prices for the 5,000- and 10,000-subscriber tiers are shown through an interactive selector and are unconfirmed here — check the selector on the pricing page for your exact size before you commit.

Who this pricing model fits — and who it will frustrate

Kit's pricing fits you if…

• You want to grow an audience first and pay later: no email platform in this comparison set gives a longer free runway (10,000 subscribers).
• Your income comes from the list itself — automations, sequences, and selling are the paid-plan core, and there is no sending limit on any plan, so a launch week never changes your bill by itself.
• You are fine with subscriber-based billing: Kit counts unique, active (confirmed) subscribers, not emails sent and not stored contacts.

Kit's pricing will frustrate you if…

• You need automations on day one at a small list: the free plan excludes them, so your effective starting price is $39/month, not $0.
• You want a published price list for every size: beyond the tiers confirmed below, pricing is selector-based, and downgrades after a list clean-up are manual (you request the lower tier; it starts on your next billing date — official billing help article).
• You sell low-priced products at volume: Kit Commerce takes 3.5% + 30¢ per transaction on every plan, on top of the monthly price.

Kit pricing, on one basis

Prices in USD, before tax. Kit bills by unique, active subscribers; your tier sets your price, and passing a tier limit upgrades you automatically. Checked 2026-11-14 on the official pages in Sources.

How to read this table:

• The Creator $59/month at the 3,000-subscriber tier is Kit's own worked example in its official billing help article ("You have 1,200 subscribers and pay $59/mo for the Creator plan's 3,000-subscriber tier"), checked 2026-11-14.
• Annual billing is 12 months for the price of 10 on all plans (official billing help article), which is how the confirmed $390/yr and $790/yr figures arise. Annual prices for higher tiers follow the same rule according to Kit, but the exact tier figures were not published as fixed numbers on the pages checked, so they are marked unconfirmed rather than calculated here.
• Free is genuinely free up to 10,000 subscribers, with unlimited landing pages and forms and no sending limit — but no automations or sequences, and 1 user.
• Selling fees are separate from the plan price: 3.5% + 30¢ per Kit Commerce transaction on all plans, including free. Paid Recommendations (Creator/Pro) carry a 23.5% Kit fee on those earnings (official pricing page).

What you pay, by use case

Watch out for

1. The upgrade is automatic; the downgrade is not. Kit moves you up a tier the moment you pass it (upgrades are pro-rated). After a list clean-up, you must request the lower tier yourself, and it applies from the next billing date with no refund for the difference.
2. "No sending limits" does not mean "no growth in price." Sends are unlimited, but your bill follows your subscriber count. A successful launch raises next month's tier even if you send nothing more.
3. The selector is the source of truth past 3,000 subscribers. Prices for the 5,000 and 10,000 tiers (and Pro above 1,000) were not published as fixed figures on the official pages checked on 2026-11-14. Any round number you see for them in older reviews — including reviews written when Kit was called ConvertKit — should be re-checked in the selector.
4. Prices have moved before. Kit's billing help article documents a 2025 pricing update (its first increase in 12 years, effective for existing customers from their next cycle after 2025-10-15). The figures above are dated for a reason.
5. Taxes are extra. Kit charges sales tax where required, based on your billing address (official billing help article). The table above is before tax.
6. Refunds are front-loaded. A full refund is available within 30 days of your first payment; after that, payments are not refunded (official billing help article). Paid plans start with a 14-day free trial.

Where to start

• Start free if you are building an audience and do not need automations yet — you have until 10,000 subscribers before the plan price starts.
  → Try Kit free: [AFFILIATE LINK]
• Start a Creator trial if your first automation is part of how you will earn — budget $39/month at ≤1,000 subscribers and $59/month as you grow past that.
  → Try Kit Creator: [AFFILIATE LINK]

Prices checked: 2026-11-14. Prices and features can change without notice; Kit's pages below are the deciding source.

Related questions

• Kit vs Mailchimp for Creators: Which Should You Choose?
• Kit vs MailerLite for Solo Businesses: Which Should You Choose?
• All email marketing comparisons

Sources (official pages, checked 2026-11-14)

• Kit — Pricing (plans, free-plan limit of 10,000 subscribers, users, transaction fee 3.5% + 30¢, Paid Recommendations fee 23.5%, no sending limits, automatic tier upgrade FAQ, 14-day trial, free migration): kit.com/pricing
• Kit — Help Center, "Billing at Kit" (billing by active subscribers; automatic tier upgrades; worked example: 1,200 subscribers pay $59/mo on the Creator plan's 3,000-subscriber tier; annual = 12 months for the price of 10; manual downgrades from next billing date; pro-rated upgrades; 30-day refund; sales tax by billing address; 2025 pricing update): help.kit.com
• Kit — Help Center, "Creator vs Pro: choose the right plan" (starting prices: Creator $39/mo, Pro $79/mo): help.kit.com

Not confirmed in this article

• Creator and Pro prices at the 5,000- and 10,000-subscriber tiers, Pro price at the 3,000 tier, and annual prices for tiers above 1,000 — shown through the interactive selector on kit.com/pricing and not published as fixed figures on the pages checked on 2026-11-14. Not used as a basis for any figure in the tables above.
• Kit's affiliate program terms for this site (PartnerStack) — registration not yet done; the placeholders above stay placeholders until approval.